Instrumentation Review
A focused audit of your existing mobile analytics events, properties, and dashboards to remove noise and clarify what still matters.
Open detailsKuala Lumpur · Metric design studio
Metric Canvas Grid helps early-stage mobile product teams define activation, retention signals, and event taxonomies they can defend in the room—and implement without drowning in noise.
Flagship engagement
A 3–5 week facilitated engagement that produces a written measurement plan for your mobile product: primary outcomes, event definitions, instrumentation backlog, and a two-sprint rollout sequence.
From MYR 12,800
Review the full briefRelated work
A focused audit of your existing mobile analytics events, properties, and dashboards to remove noise and clarify what still matters.
Open detailsA half-day facilitated session that helps early founders choose a small, defensible set of product metrics before the next build sprint.
Open detailsExamine how your mobile product defines return, habit, and churn signals—and whether those definitions match real user behaviour.
Open detailsFrom client rooms
“We walked in with forty-plus events and no shared activation sentence. After the Metric Canvas Engagement we had nine events that product and engineering both defended—and a backlog we could ship in two sprints. The first draft felt abstract until the working session forced us to pick owners.”Aisha Rahman · Product lead, early-stage wellness app · Metric Canvas Engagement
“The Instrumentation Review was blunt in a useful way. Several of our ‘important’ events had not fired correctly for weeks. Cleanup took longer than I hoped, but at least we stopped presenting broken charts in Monday stand-ups.”Wei Ming Tan · Co-founder, consumer mobile marketplace · Instrumentation Review
Field notes
Early-stage mobile teams often instrument every tap. A clearer starting point is a single activation definition tied to the first moment of value.
Naming conventions sound pedantic until two engineers invent different verbs for the same button. A light taxonomy prevents that drift.
Day-1 and Day-7 charts are defaults, not destiny. Product category should decide the window you treat as primary.