Field notes

Writing from metric design rooms

Short pieces on activation choices, event taxonomies, retention windows, and how early-stage mobile product teams prepare for facilitated metric work.

Person holding a smartphone with the screen illuminated

Choose activation before you ship version one

Early-stage mobile teams often instrument every tap. A clearer starting point is a single activation definition tied to the first moment of value.

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Notebook with handwritten task lists and a pen

An event taxonomy small mobile teams can keep honest

Naming conventions sound pedantic until two engineers invent different verbs for the same button. A light taxonomy prevents that drift.

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Calendar pages and planning materials on a wooden surface

Retention windows that match how people actually return

Day-1 and Day-7 charts are defaults, not destiny. Product category should decide the window you treat as primary.

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Two colleagues reviewing documents together in an office

What to bring to a metric design session

Preparation decides whether a facilitated metric session produces decisions or only sticky notes.

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Kuala Lumpur city skyline at dusk

Measurement debt after a rushed Kuala Lumpur launch

Shipping to meet a demo day often leaves Malaysian mobile teams with event piles and no shared definitions. Here is how to repay that debt without pausing the product.

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