Client stories
Evidence from real metric design work
Teams hire us when charts disagree or when a launch left measurement debt. Below are reflections from engagements—specific about the work, including the occasional friction.
“We walked in with forty-plus events and no shared activation sentence. After the Metric Canvas Engagement we had nine events that product and engineering both defended—and a backlog we could ship in two sprints. The first draft felt abstract until the working session forced us to pick owners.”Aisha Rahman · Product lead, early-stage wellness app · Metric Canvas Engagement
“The Instrumentation Review was blunt in a useful way. Several of our ‘important’ events had not fired correctly for weeks. Cleanup took longer than I hoped, but at least we stopped presenting broken charts in Monday stand-ups.”Wei Ming Tan · Co-founder, consumer mobile marketplace · Instrumentation Review
“Our Founder Metric Workshop ran tight. Three hours later we finally agreed what ‘activated’ meant for our fintech pilot. I would have liked more time on retention windows, though the one-pager still guides our current sprint.”Daniel Okoro · Founder, KL-based fintech pilot · Founder Metric Workshop
“The Retention Signal Audit stopped an argument we had recycled for months. Day-7 looked terrible for a product people use twice a month. Reframing the window made board conversations less theatrical.”Priya Nair · Head of product, subscription utility app · Retention Signal Audit
“Clear facilitation, concrete deliverables, no slide theatre. We still implement everything ourselves—that boundary was stated up front and respected.”Farid Hassan · CTO, seed-stage mobility app · Metric Canvas Engagement
Case note: marketplace activation after a noisy catalogue
A consumer marketplace team in the Klang Valley arrived with more than forty tracked events and a board slide claiming “strong activation.” Discovery showed activation counted account creation, while sellers who never listed an item still appeared successful.
Through a Metric Canvas Engagement we rewrote activation as first successful listing with a photo and price, retired twelve unused events, and produced a two-sprint instrumentation backlog. Engineering still owned implementation; our role ended at handoff. The mild tension was timeline—cleanup took longer than founders hoped because several events had never fired correctly.
Ninety days later the team reported that Monday reviews referenced the same activation sentence without debate. That outcome mattered more than adding another chart.
Case note: retention window for a twice-monthly utility
A subscription utility app looked “broken” on Day-7 return. The Retention Signal Audit reframed primary retention around a twenty-eight-day window tied to a completed valued action, not mere opens. Leadership accepted the change after one alignment call; growth experiments that followed finally matched how households actually used the product.